We think that every success comes from the 3C-philosophy

The 3C-philosophy stands for:

  1. Contribution
  2. Creation
  3. Campaigns

First you have to think about what you want to contribute (as a company or as an individual) to this world and why. It’s has to be of great value, making and impact an changing lives of many people for the better. The more the value, the bigger the impact and the faster the change – the better.

Second you have to be able to create. Thinking about contribution is one thing. Creating it another. Great content, programs and services that actually deliver and add value is a must. Creation is actually the manifestation from idea to a tangible thing.

Third you have to campaign is, make it known. Let people experience the benefits. A strategic and well thought about campaign makes all the difference between a success or failure.


Bird Media Center